Top 5 Beauty Retail Apps Performance in Russia Q2 2022

In Q2 2022, the top 5 beauty retail apps in Russia showcased diverse performance trends across downloads, revenue, and active users. Here’s a detailed look at their metrics:

ИЛЬ ДЕ БОТЭ косметика и духи exhibited fluctuating weekly downloads, starting at approximately 1.4K at the end of March and ending at about 1.1K by late June. The app's weekly active users saw a gradual decrease from around 18.3K to 11.3K over the quarter.

Notino: profumi e cosmetici had relatively stable download numbers, ranging from 69 to 167 per week. The app's active user base declined from about 3.3K at the end of March to 2.3K by the end of June.

Lush Fresh Handmade Cosmetics showed modest download numbers, peaking at 84 in the last week of March and dropping to 58 by the end of June. Active users decreased from 109 to 75 over the same period.

Nykaa Fashion - Shopping App had minimal downloads, with a peak of 18 in late May and a low of 1 in mid-June. The app's active user count remained relatively stable, fluctuating around the 50-user mark.

Feelunique: Limitless Beauty had minimal download activity, with numbers peaking at 13 in mid-April. Active users slightly decreased from 130 at the end of March to 113 by the end of June.

For more insights and detailed data on app performance, visit Sensor Tower.